Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting:- physical shops,
- digital marketing campaigns have become prevalent,
- employing combinations of search engine optimization (SEO),
- search engine marketing (SEM),
- content marketing,
- influencer marketing,
- content automation,
- campaign marketing,
- data-driven marketing,
- e-commerce marketing,
- social media marketing,
- social media optimization,
- e-mail direct marketing,
- display advertising,
- e–books,
- optical disks and games have become commonplace.
Digital marketing extends to non-Internet channels that provide digital media:-
- television,
- mobile phones (SMS and MMS),
- callback,
- and on-hold mobile ringtones.
The extension to non-Internet channels differentiates digital marketing from online marketing.
FAQ
Q1:What is digital marketing?
Digital marketing refers to promoting products or services using digital technologies, including search engines, social media platforms, email, mobile apps, and websites.
Q2:Why is digital marketing important?
Digital marketing is important because it allows businesses to reach a larger audience, increase brand awareness, and engage with customers on a more personal level.
Q3:What are some common digital marketing channels?
Some common digital marketing channels include search engine optimization (SEO), social media marketing, email marketing, content marketing, paid advertising, and mobile marketing.
Q4:What is search engine optimization (SEO)?
SEO is the process of optimizing a website or web page to improve its visibility and ranking in search engine results pages (SERPs).
Q5:What is social media marketing?
Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to promote a business, build brand awareness, and engage with customers.
Q6:What is email marketing?
Email marketing involves sending marketing messages or newsletters to a targeted list of subscribers via email.
Q7:What is content marketing?
Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
Q8:What is paid advertising?
Paid advertising involves paying for ads to be displayed on search engines, social media platforms, or other websites to reach a targeted audience.
Q9:What is mobile marketing?
Mobile marketing involves promoting products or services to mobile device users through text messaging, mobile apps, or mobile websites.
Q10:What are some metrics used to measure the success of a digital marketing campaign?
Some common metrics used to measure the success of a digital marketing campaign include website traffic, click-through rates (CTRs), conversion rates, social media engagement, and return on investment (ROI).
Q11:What are some key skills needed for a career in digital marketing?
Some key skills needed for a career in digital marketing include data analysis, content creation, social media management, email marketing, search engine optimization, and paid advertising. Strong communication and project management skills are also important.
Q12:What are the 5 methods of digital marketing?
Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .
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